MRAA Benchmark

MRAA Award and Certification Program Benchmark

Definition:

The Music Recognition Association of America (MRAA) Award and Certification Program sets a new benchmark for recognizing and celebrating success in the music industry. This comprehensive program honors artists by certifying their sales achievements across various platforms, ensuring that their hard work and talent are acknowledged accurately and fairly.

Value for Independent and Mainstream Music Professionals:

1. Credibility and Recognition:

- Independent Artists: For independent artists, the MRAA certification provides a stamp of legitimacy and credibility that can significantly boost their reputation in the industry. It serves as a validation of their hard work and success, making it easier to gain the attention of fans, media, and industry professionals.

- Mainstream Artists: For mainstream artists, the MRAA certification enhances their portfolio of achievements, adding another layer of recognition to their career milestones. It reinforces their status in the industry and can be a valuable addition to their promotional and marketing strategies.

2. Comprehensive and Transparent Evaluation:

- The MRAA certification process considers all sales totals on a one-for-one basis, including streaming and radio sources. This comprehensive and transparent approach ensures that every certified achievement is verified accurately, providing a fair assessment of an artist's success.

3. Marketing and Promotional Tool:

- Independent Artists: MRAA certification can be a powerful marketing tool for independent artists. It provides a unique selling point that can be highlighted in press releases, social media campaigns, and promotional materials, helping to attract new fans and opportunities.

- Mainstream Artists: For mainstream artists, MRAA certification can be leveraged in larger marketing campaigns, enhancing their brand and driving further engagement with their audience.

4. Increased Visibility:

- Independent Artists: Achieving MRAA certification can significantly increase an independent artist's visibility in the industry. It opens doors to new opportunities, including collaborations, sponsorships, and media coverage.

- Mainstream Artists: For mainstream artists, the certification adds to their accolades, ensuring they remain in the spotlight and continue to attract attention from fans and industry stakeholders.

5. Motivation and Goal Setting:

- The MRAA certification program provides clear benchmarks for success, motivating artists to strive for higher sales and broader recognition. It offers tangible goals that artists can aim for, helping them to plan and execute their career strategies more effectively.

6. Industry Standard:

- By establishing itself as a reliable and prestigious certification, the MRAA sets a new industry standard for recognizing musical achievements. It encourages fair competition and celebrates excellence across all levels of the music industry.

In summary, the MRAA Award and Certification Program is a valuable asset for both independent and mainstream music professionals. It provides credibility, enhances marketing efforts, increases visibility, and sets clear benchmarks for success, all while ensuring a fair and transparent evaluation process. By achieving MRAA certification, artists can significantly advance their careers and gain the recognition they deserve.

Our mission

MRAA Mission Statement

At the Music Recognition Association of America (MRAA), our mission is to celebrate, elevate, and honor the achievements of music professionals across the spectrum. We believe that every note played, every lyric penned, and every performance given deserves recognition that is fair, transparent, and reflective of the hard work and passion that drives the music industry.

We strive to set a new standard for excellence, where independent artists and mainstream icons alike are celebrated for their contributions to the musical landscape. Our comprehensive certification program ensures that all sales, from traditional records to modern streaming, are accounted for with accuracy and integrity.

By fostering an inclusive and supportive community, we aim to inspire artists to reach new heights, to innovate, and to continue shaping the soundtrack of our lives. Together, we will create a platform where talent is recognized, achievements are celebrated, and the universal language of music is honored.

With the MRAA, every artist’s journey is acknowledged, every milestone is marked, and every success story is shared with the world. Let's make music history, together.

Our vision

MRAA Vision Statement by Founder, La'Nardo Myrick Sr.

In Kansas City and beyond, the vision of the Music Recognition Association of America (MRAA) is to transform the way the world honors musical achievement. Our goal is to create a platform where every artist, regardless of their background or genre, is recognized for their unique contributions to the art of music.

At MRAA, we envision a future where the barriers between independent and mainstream artists are dismantled, allowing talent and hard work to shine through. We aim to be the gold standard in music certification, ensuring that every sale, every stream, and every performance is acknowledged with integrity and transparency.

From the heart of Kansas City to the farthest corners of the globe, the MRAA is dedicated to elevating the music industry. We believe in the power of music to connect, inspire, and transform lives, and we are committed to honoring those who create it. Together, we will build a legacy of excellence and innovation that resonates for generations to come.

La'Nardo Myrick Sr.

Founder and CEO, Music Recognition Association of America

Our team

Our strength lies in our individuality. Set up by La'Nardo Myrick Sr, the team strives to bring in the best talent in various fields, from marketing to interior design and entertainment.